Africa Webinar on the Importance of Leading Communication during Epidemics
2 September 2020
by Phumla Williams, Director-General of GCIS and Cabinet Spokesperson of the Republic of South Africa
The absence of a COVID-19 vaccine elevates prevention measures as a country’s first line of defence against the onslaught of the virus. To create awareness of these measures and effect behaviour change, reliable information needs to be shared with citizens so that they can make informed decisions on protecting themselves and their families.
Communication that provides accurate, useful, and up-to-date information has become an essential tool in a country's mitigating strategy. The pandemic has however changed the way that many governments engage with their citizens as face-to-face interactions are limited due to the nature of the virus.
At the recent Africa Webinar on ‘Leading through Communications during Epidemics in Africa and the Role of Media’, convened by South Africa’s central communication agency the Government Communication and Information Services (GCIS), communicators and media professionals from across the continent exchanged best communication practices.